Content Guidelines That Sell

Reduce the cost of your web site and provide company specific content provided to enhance and reflect the individual aspects of your business.  

The following is a list of guidelines set out for company's that would like to save money and provide textual content that sells.

• Understand the type of specialized report you are writing  

• Write down your specific aim  

• Plan the sections and subsections you need  

• Avoid starting with background, introduction and methodology  

• Write your headings using strong verbs and specific nouns  

• Match content to your readers’ knowledge and needs  

• Keep information specific rather than general  

• Write in plain English  

• Use active verbs rather than passive verbs  

• Keep your average sentence between 10 – 20 words  

• Edit wordy phrases, as it will confuse your reader  

• Use simple words rather than complex ones  

• Avoid jargon  

• Keep technical terms to a minimum

• Use examples and illustrations  

• Use diagrams, flowcharts and graph  

• Use good layout to draw attention to key information

• Test your document with intended readers  

• Above all, remember it is for your audience

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